Which Is The Best Online Marketing Course?

The platforms you’re referring to are called Massively Open Online Courses (MOOCs).
MOOCs have transformed the future of higher education and professional development in several ways:

1)      By creating an enabling environment for training and re-training,
2)      Career transitions from one career to another
3)      Reduced the cost of education astronomically
4)      Accessibility to higher education
5)      Empowering people to do what they love.

MOOCs have been around for over a decade now, and have been growing steadily over the years even as their audiences continue to increase astronomically. MOOCs are well funded and quite established.

A number of them have partnered with top universities in the world to offer online courses that lead to degree courses up to Master’s level.

A number of them give certifications while others don’t. When looking for a good MOOC, there’s no clear-cut method to decide which one is the best, but you can check out a few online reviews which tend to give a good indication.

However, when evaluating these reviews keep in mind that the reviewers have their own bias and goals that are not similar to your goals, depending on their background and the particular courses they’re interested in.

Another thing to keep in mind is that even the MOOCs have their strengths and weaknesses depending on particular subject concentrations.

One such review is Mooclab, which lists at least 9 top MOOCs. Although their list is not quite extensive and does not include some important MOOCs like Lynda, the data is still relevant because they’ve done most of the work for you.

You can use the information in Mooclab and augment it with your own research to come up with complete information.

Another consideration is the cost factor. As you would expect, majority of these MOOCs are commercial and therefore profit-oriented. As you will notice some MOOCs are quite expensive and charge a monthly subscription. This can be expensive for you especially if you want to try out a few of these courses. Find out if they have special deals like discounts or money-back guarantees before you try.

You should always do your due diligence to ensure you don’t get a raw deal.

If you’re just interested in acquiring sound Digital Marketing skills for yourself or for your own business I would recommend Udemy, because at a bargain price of about $11.99 per course you’re getting a deal you can’t get anywhere.

Udemy – Established in 2010, Udemy is a practical, instructor-led learning platform. Each instructor is responsible for uploading their own courses. The instructors are experts in their respective fields. No degrees are offered, although some courses generate credit toward technical certification.
Boasts of 15 million registered students and 65,000 courses.

Coursera - Established in 2012. Partners with top US universities such as Stanford University, Princeton University, Arizona State University, University of Maryland College Park, Ohio State University and University of Illinois at Urbana-Champaign.

Boasts of 24 million registered users and more than 2,000 courses as of October 2017.

Offers certification courses.

eDX - Established in 2012. Partners with over 100 top US and international universities including MIT, Harvard University, Brown University, Boston University, UC Berkeley, Kyoto University, Australian National University, University of Adelaide, and many others.

Boasts of 14 million registered users and more than 1,900 courses as of December 2017.

Offers certification courses.



Udacity - Established in 2012. Partners with Georgia Institute of Technology, San Jose State University, Google, Salesforce.com, Facebook, Cloudera, Nvidia, Autodesk, Cadence, HubSpot and Tableau.

Udacity has a strong focus on technology, with a small but well-crafted selection of courses.

Lynda - Established in 1995, is the oldest online learning platform. It’s owned by LinkedIn.

Unlike the other MOOCs, Lynda.com offers a subscription-based video tutorial library at a reasonable cost of $25 per month. The membership subscription provides unlimited access to more than 80,000 videos on a broad range of different subjects.

FutureLearn – established in 2012, UK-based FutureLearn partners with top Earopean universities including University of Birmingham, University of Edinburgh, King's College London, University of Leicester, University of Reading, Open University, Monash University, Trinity College Dublin, Warwick University, University of Bath and University of Southampton.

FutureLearn offers a wide range courses in different subjects ranging from technology to business.

iversity – The Berlin-based iversity has partnered with top European and international universities to offer academic courses for free. Unlike Coursera, but like Udemy, iversity doesn’t currently provide any official certification.